Do you know anyone who is NOT on social media?
Surprisingly enough I still do – not just my Mum, who is determined that Facebook will never get her data – but also people of my generation and below who are still holding out against Instagram and Twitter (although only 1 or 2 who are totally off the social-media grid.)
However, the fact remains that the vast majority of people in the UK can be reached on social (nb, the figures are based on the platforms’ estimates of the number of people who can be reached by advertising on their platform), and it should be a priority for all businesses, whatever their audience.
The UK is a mobile-first nation when it comes to social media usage – with around 86% of users accessing social media on mobile, it is vital that any content is optimised for mobile viewing – and this means getting the sizing of images, using subtitles for videos and using short paragraphs among other things.
Its also fascinating to see the winners and losers in the social media scene – quarterly growth stats show Facebook static on 0%, Twitter down 0.7%, but Instagram and LinkedIn are both on the up with 4.3% and 8% growth respectively. With 80% of Instagram users now following a business or brand, this is a key platform for B2C – while the growth of LinkedIn reflects its dominance of the B2B market.
I drew all the statistics for this post and the video from the “Digital 2019” report from WeAreSocial and Hootsuite.
Check out my previous post
for some top tips on optimising your social media efforts – and do Contact Me
if you are interested in any tailored advice for your business.